
The movie "Killing Us Softly 3" is an effective work against media's use of women.Jean Kilbourne the speaker, talks about the colossal role of ads on showing women as sexy,passive and object not a subject.She gives lots of examples in order to visualize this and she shows little details in them that maybe most of men see as ordinary.Woman body as a perfume bottle , or a girl whose mouth is closed by her hand,or the use of innocent but sexy woman are all things that make woman passive. She points out these so powerfully.
I think that both women and men need eachother in the social life and also in relation.But that should not mean that women has to be a sex object that has to be thin, big breasted, and unwrinkled.Because that is not natural.What is natural is to think primarily that women are also human and they have the right to be equal to men.The ads shown in the film are so negative to this idea by defining women as low,passive and just sexy.It is a shame to sell products by using women and trying to lower their status in the community.As Kilbourne shows,there is also an ad that shows a girl looking down at a boy , but the boy is black.So as a summary media; by doing these kind of commercials; helps unequalities between the people to emerge and increase.